The how and why of Blogging in 2018
Content creation still relevant
The truth is there are thousands of bloggers out there Blogging this very second coming up with content for their respective blogs. Quality content is just not something that falls out of the sky.
Professional bloggers spend on average 9 hours and 45 minutes to write a 3000 word blog article according to Orbit Media’s latest report.
Blogging is a critical cornerstone of any marketers tool kit.
Not only does it deliver hand written content about your business, from your business to your audiences. Its a tool to drive traffic to your website, traffic turns into customers and generates ROI.
What kind of content are you trying to get out there to your followers on Social Media, when there are literally millions of blog posts every single day.
A Blog also serves to amplify the voice of your business, setting your business apart and when giving a choice of sub-par content or quality content. The business internet user of today in the European market is going to choose the better written of the two, the one that resonates with them and makes sense for their business.
Now, blogging is not all about self promotion! Its about expressing the views and expertise of your business, becoming a thought leader in your industry and setting your business apart from thousands others.
Do the big brands blog? The answer in short, is yes very much so.
Here is a quick list of big brands that blog regularly:
- Johnson & Johnson
- PricewaterhouseCoopers UK
Just to name a few, for a complete list follow on here to DebbieWeil’s Blog
You will notice a few big names there, so the question remains. Is blogging relevant for your business in 2018? I will answer your question with a question of my own; why are you not blogging yet?
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