How using your Social Media and Business website can bring your business more leads

Social Media Ireland – Be social it’s important.

Social Media and Online Marketing

Social Media Ireland.

If you are running a business in Ireland today it is necessary to have social media accounts like Facebook, Twitter, Google+ and LinkedIn to work in unison with your website. Imagine these social media platforms are extensions of your website reaching out beyond your own websites natural target audience. Every time you tweet on Twitter or post on Facebook you have a chance to reach a fresh customer base that may not usually visit your website and honestly who doesn’t want more visitors.

So how should you Post or Tweet?

The ideal post is short, concise , includes an image and has a link back to your website. Ensure the image is an eye catching one so it entices you to read the snippet and follow the link to the website. Things are a bit different for a tweet, you only get 140 characters which includes your link back to your website, so keep things really simple and use a link shortener like goo.gl or bitly.com to help reduce overall tweet length. Finish every tweet with #hashtags, make them relevant and use # that are trending. Finally don’t forget to add that eye catching image too!

Check out Glenpatrick Water Coolers one of our recent clients integrated twitter account,  they really understand what it means to be social in Ireland.
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Social Media Integration

The next step is to have your social media accounts integrated into your website or enable social sharing directly from your page.  As you can see from mortonspub.ie they have had their Facebook page integrated by us so visitors can like them straight away. The biggest advantage to having your social media integrated directly to your website is the visitor knows that you are still trading and active in the industry.

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Top 5 SEO Mistakes that You should Avoid!

SEO Mistakes you Need To Know

SEO mistakes happen if you’re focused on the wrong things or too focused on one aspect of SEO and not the other, for example, too many keywords and not enough quality content.

I have been helping clients increase their PageRank and presence online for some time now and I have noticed a pattern with their site optimisation before they came to us. To put it bluntly it is terrible! But with work it can be fixed.

Top 5 SEO Mistakes to Avoid

SEO Mistake #1 | Keyword Overloading

There is nothing more irritating than reading copy on a site and thinking, what is this rubbish? There is way too many keywords per paragraph!

If you stuff too many keywords into your copy in an effort to boost your site on Google it might work temporarily, but it will certainly get Google’s attention and eventually your site will roll down to the 2nd, 3rd page or even disappears from the ranks altogether.

The way your structure your content is key! Use your keywords wisely, once or twice per paragraph. The best way to think about this is 5% of the article copy should be your keyword, and make sure to write between 800-1000 words.
[skill value=”95″]Quality Relevant Content[/skill]

Keyword Phrases and Long Tail Keywords

[skill value=”5″][/skill]

SEO Mistake #2 | Broken Links

We have all gone through a website redesign, so when you do, test, test and test again! There is nothing worse than broken links on your website. When you build your content and links within your content it is the most important thing to proof read all of it and double check all your old links and fix them if they don’t work.

Fixing the broken links will increase your user experience and improve your website’s PageRank.

SEO Mistake #3 | Copied Content or Copy

It has been done before and it will be done again, either someone will use your copy or you might take a snippet of theirs. This is the worst thing possible for a website, I know from experience that clients have copy on their site and when I did a quick bit of research I found it all to be on other sites already.  Google will punish a website for using other peoples copy by ranking the site poorly or even removing it from the index altogether.

Create compelling, unique content. Do your research and take a little extra time to write your copy, this will stand to your website when it comes to getting indexed and raked by Google and other search engines.

SEO Mistake #4 | Page Titles and Meta Tags

It’s easy to use the same page titles and descriptions for all your pages but it’s just not the way it should be. If your not focused on getting a great deal of traffic to all your pages then by all means work away with this approach, but if you’re like  99.9% of the online world then you are interested in getting hits on all your pages.

Use unique page titles on all your pages, if you have a list of services have a unique page title for each of them e.g. if you are a plumber and a service you provide is Bathroom installations a good title can be “Bathroom Installations (Area)|Bathroom Plumber”. The page titles should be descriptive but no longer than 50 – 60 characters.

Meta tags are very important and need to be done right, this is the main source for Google to index the page. Be sure that the meta description is relevant to the copy on the page.

SEO Mistake #5 | Don’t Buy or Take any Links Going

Links are still thought to be the keystone to a sites performance on Google, if you have links coming form high PR authority sites then that is brilliant! Don’t fall into the trap of more is better, this is just simply untrue. You need quality not quantity. It’s like when a parent tells you that your engineering paper on “The Systematic Analysis of Induction Coil Failures” was brilliant, while this is great and builds your self-confidence it’s not the same as your professor making a similar comment. Google acts in a similar way with links, you get the best result from the best links, it’s as simple as that.

Top 5 SEO Tips to get Your Website on the First Page of Google

SEO Tips to get on the First page of Google (Search Engine Optimisation)

SEO is critical to your website’s success on Google and other search engines. There are two types of SEO, one is great (White Hat SEO) and the other one is a big nail in the coffin for your site (Black Hat SEO).

Although we provide SEO services in Ireland, I feel that these few tips will give you a great start if you want to go the DIY route.

#1 Keyword Rich Domain

If you’re starting out and you’re thinking PinkFish.ie sounds like a great name? You wouldn’t be wrong, it does sound like a great domain name. But what does PinkFish.ie do? Well you can’t tell from the domain name and you would need plenty of advertising euros to let your target market know. Let’s say for example you are a t-shirt company and your brand is PinkFish, then you could try introducing T-shirts into the domain name, like PinkFishTshirts.ie

#2 SEO Friendly Design using a CMS

Using a Content Management System (CMS) to build your site is a quick and easy way to get online, not only is it fast, but inherently CMS platforms are great for SEO. My personal favourites are WordPress and Joomla! They both have unique aspects to them but at the end of the day you get the same great results. If you use WordPress install Yoast SEO for free and it will force you to create great Search Engine Friendly content that will guarantee you more traffic.

#3 Get an Irish IP Address

If you’re targeting the Irish market then nothing says we’re Irish like a .ie domain name, this is great for people and search engines alike to trust that you are an Irish company. Having a .ie is not all that Google looks at, they have an algorithm that takes your IP address into account when indexing your site. My advice is to choose an Irish hosting company like Webhost.ie,

We are not affiliated with Webhost, it’s just that they have the best customer service that I have come across so far, they literally answer your questions 24/7.

#4 Use Search Engine Friendly URLs

Search Engine Friendly (SEF)URLs are the only way to go! What this means is that the bit that comes after your domain name e.g.

domain.ie/this-bit-here

It’s clearly readable to a human and describes what the page is about. Let’s take a real example; if you are an electrician then you will have services like electrical shower installations? So when building your page you should write the link something like this.

electicaljim.ie/electrical-shower-installation

Using this and great content will help boost your site to the first page on Google when done right.

#5 Write a Blog

Having a blog is not just for hipsters to write about interesting food they had or their adventures of the day! A blog is a tool for you to use, to promote you and your business as the information source for all things related to your product or services. Believe it or not people trust other people that know what they are talking about, that’s a secret so keep it to yourself!

Go Get It!

You are the biggest asset to your business so let it show through your new site and build your online presence! You will soon be asking why didn’t I do this sooner!

Good luck with your website design and online marketing 🙂

Top 5 SEO Tips for a new website to get on the first page of Google

SEO (Search Engine Optimisation)

SEO is critical to your websites success on Google and other search engines. There are two types of SEO one is great! (White hat SEO) and the other is a big nail in the coffin for your site (Black Hat SEO).

Although we provide SEO services in Ireland , I feel that these few tips will give you a great start if you want to go the DIY route.

#1. Keyword Rich Domain

If your starting out and your thinking pinkish.ie sounds like a great name? You wouldn’t be wrong, it dose sound like a great domain name. But what dose PinkFish.ie do? Well you can’t tell from the domain name and you would need plenty of advertising euros to let your target market know. Let’s say for example you are a t-shirt company and your brand is PinkFish, then you could try introduce T-shirts into the domain name, like PinkFishTshirts.ie

#2 SEO Friendly Design using a CMS

Using a CMS (Content Management System) to build your site is the quickest and easiest way to get online, not only is it fast but inherently CMS platforms are great for SEO. My personal favorites are WordPress and Joomla! They both have unique aspects to them but at the end of the day you get the same great results. If you use WordPress install Yoast SEO for free and it will force you to create great Search Engine Friendly content that will guarantee you more traffic.

#3 Get an Irish IP Address

If your targeting the Irish market then nothing says we’re Irish like a .ie domain name, this is great for people and search engines alike to trust that you are an Irish company. Having a .ie is not all that Google looks at, they have an algorithm that takes your IP address into account when indexing your site. My advice is to choose an Irish hosting company like Webhost.ie.

#4 Use Search Engine Friendly URLs

SEF (Search Engine Friendly) URLs are the only way to go! What this means is that the bit that comes after your domain name e.g.

www.domain.ie/this-bit-here

is clearly readable to a human and describes what the page is about. Let’s take a real example, if you are an electrician then you will have services like electrical shower installations? So when building your page you should write the link something like this

www.electicaljim.ie/electrical-shower-installation

Using this and great content will booth your site to the first page on Google when done right.

#5 Write a Blog

Having a blog is not just for hipsters to write about interesting food the had or their adventures of the day! A blog is a tool for you to use, to promote you and your business as the information source for all things related to your product or services. Believe it or not people trust other people that know what their talking about, that’s a secret so keep it to yourself!

Go Get It!

You are the biggest asset to your business so let it show through your new site and build your online presence! You will soon be asking why did I not do this sooner!

Good luck with your website design and online marketing 🙂