Getting back to basics: Why your website needs to be Mobile-friendly

Time to understand the difference clearly.


Understanding the clear definition between a website that is Mobile Friendly and one that is not is fundamentally important.

A statement that our Web design & development team here almost on a weekly basis is:  But my site is Mobile Friendly

Time to understand the difference clearly.

The key features of a Mobile Friendly website

  • What is Responsive Design / Mobile friendly design

If you are reading this article via your Mobile device, then you are looking at a Mobile friendly website.  But to start you off the definition of a Mobile Friendly website as defined by Google:

According to Google, a website must include the following features to be classified as “mobile friendly” by their Googlebot:

1. It avoids software that is not common on mobile devices (like Flash),

2. Uses text that is readable without zooming,

3. Sizes content to the screen so users don’t have to scroll horizontally or zoom,

4. Places link far enough apart so that the correct on can be easily tapped.

…quoted from Connect. Homes

Mobile friendly design in a nutshell: 

Your website resizes and adapts to the height and width of the device it is being viewed on.

Now to see the difference on then how to test if your site is Mobile Friendly.

Now that we have established what Mobile friendly design is:

Now it’s time to test if your business website is Mobile Friendly.

Take the Test now


A few things to take into consideration that can impact your website:

  • Google uses mobile friendliness as a ranking factor – Known as the Mobilemageddon as of April the 21st 2017 Google has implemented a new algorithm that determines that sites that are not Mobile Friendly will receive a lower ranking apposed to a competitors site that is Mobile friendly in the true sense of the word.
  • You are losing out on Mobile searches and clients:  As of 2017 1.2 Billion people access the website through Mobile devices and the astonishing fact is that 80% of Internet users, use their smartphone.
  • That means that more than 50% of the traffic online comes from Mobile, the question is can you afford to deny half of your potential customers access to your website?

Those three factors are enough to make 99% of business owners look at their website differently.

That being said, if you are feeling insecure and worried about your site and need to upgraded to be 100% mobile friendly – Contact our team today

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Next, we tackle the new deadline set by Google for ensuring that your website is HTTPS / SSL secured.  Is your site ready?

Let’s work to achieve your goals together.

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