Pay-Per-Click Marketing: Using PPC to Build Your Business

Learn how you can weaponise your capabilities to supercharge your click rate.

Pay-Per-Click Marketing

Throughout the pandemic that has affected us all, our team has been sharing regular insights through the Webbiz blog. From why you need a Digital Marketing Strategy, to the Role of Social Media and Governmental Tools to help you get back on your feet in the aftermath of the crisis, this has been a year to consider new ideas to improve your strategy for the next rainy day or period rather.

On this note, this week our performance gurus are sharing the benefits of Pay-Per-Click Marketing and how you can weaponise your capabilities to supercharge your click rate.

The goal of Pay-Per-Click Marketing is to increase sales, promote your brand with new users, generating leads, and potential sales. With well-placed ads, savvy businesses can maximise their returns while minimising investments. With the help of our guide, you will be able to benefit from the trend to help your business succeed. Read on:

What is Pay-Per-Click?

Search platforms have become part of our daily routine. Indeed, they are so conspicuous that many users don’t even realise that they are actually consuming a product whenever they open Google to search for a product or service.

The product that Google sells is not the search results, but rather the ads that show before your search query result. That’s where pay-per-click enables you to position yourself in the best possible place.

Pay-per-click is a form of online advertising that allows digital marketers to position their ads on a myriad of platforms and, as the name implies, pay those platforms for each click on the advertisement.

The main objective of a pay-per-click campaign is to direct audiences through your website or app, bringing new users from many different places.

Advertising services like Google Ads and Bing Ads operate with Real-Time Bidding (RTB), where advertising inventory is sold in a private automated auction using real-time data.

How does PPC work?

The main goal of pay-per-click is to be relevant. Through the power of Google Ads, advertisers can target an ad at the precise moment that a user opens up a new query. For instance, if a user searches for a “black tuxedo”, you can target an ad for your new digital clothing store that can catch the eye of potential new leads.

Pay-per-click employs the use of Google ADS pay-per-click platform to strategise, structure, target, and direct Google search traffic to your specified landing pages. This is a highly effective strategy that is used to convert that traffic into paying clients.

By utilising existing data that shows us what your target audience is searching for when it comes to the services or products you offer, we can target your market through paid advertising. This enables your business to rank higher than those competitors who rely solely on organic searches.

The implementation of a pay-per-click strategy on digital ads platforms can significantly help your business to achieve its goals, which will ultimately lead to more conversions.

Through the pay-per-click or Google ADS marketing platform, there are two distinct options for you to choose from. This depends on your preference, your target market, and how you want your adverts to display.

Pay-Per-Click Marketing is a way of using search engine advertising to generate clicks for your website, rather than “earning” those clicks organically.

Examples and Tools

Google Search Network

Google is any digital agency’s first port of call when it comes to researching ads that display key ‘keywords’ to identify ‘user behaviour’ and what is being searched when it comes to your service or product. It is through this research and the identification of those keywords that allow us to specifically target your market via the ads that your users see.

Google Display Network

The display network similarly works on the keywords or phrases used, however, displays image and video ads instead of static text ads.

The variables available depend on your country’s location and the type of advert used.

Why AdWords Works

Google ADS has been a sure-fire way to gather leads and exposure for businesses in every market for years. The tool allows you to not only target current matches but also facilitates marketers to remarket to previous leads and bring users back to landing pages.

AdWords is a bidding system, so you will only pay for the clicks that you get. That allows campaigns to be extremely efficient with a comparatively smaller budget. On that note, scaling up pay-per-click campaigns is a quick and easy task. So, once you’ve ascertained that service is successful, you will want to ramp up your advertising in no time.

Start Creating Your PPC Strategy Now

Webbiz can help you to reach your optimal target market – the precise set of customers that are looking for your services or products. With our help, your brand will be displayed to the best leads.

So, schedule a call with us, and let’s start developing your new digital strategy today.

Let’s work to achieve your goals together.

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