Social media marketing is an integral part of your company's digital marketing strategy.
Social Media has revolutionized the way in which we interact with the world. By creating digital platforms where people can engage and express themselves, social networks have compressed distances on a scale never seen before. What was originally a simple tool for people to reach out to friends and family has evolved into a powerful business tool. Nowadays, Social Media Marketing is a dedicated branch of knowledge that is focused on bridging the gap between consumers and brands. No matter how big or small a company is, no business owner should overlook the boost that a great Social Media Marketing Strategy can give to brand awareness but also to the number of leads and sales.
Even though it is a simple tool to use, professional Social Media content is not easy to master. So if you’re a digital media newcomer, read on to see the top Webbiz recommendations to help you navigate the world of business social media.
Why Should You Develop a Social Media Marketing Strategy?
There are many reasons for a brand to create and manage a social media presence. Be it to reach out to more potential customers, to make sure that your voice and brand values are heard, or simply to ensure that no one else is pretending to be your company online; every business should have a plan before creating and promoting posts on Facebook or Twitter.
Together with a solid Social Media Marketing Strategy, managers and stakeholders can make sure that your social media goals are aligned with the overall company strategy. This will ensure that time and resources are not being wasted with no clear objective insight.
Where to Begin?
The first step to developing a great Social Media Marketing Strategy is to study the market. Who are your direct and indirect online competitors? What are they doing on Social that is working? Where are the opportunities and challenges that this new endeavour presents? Proper analysis of the digital landscape is crucial to maximise both efficiencies and Return On Investment (ROI).
After conducting the initial research, you will need to define your strategy’s goals. A good Social Media Marketing Strategy should focus on objective and attainable milestones. By having a clear set of goals, it is possible to develop a roadmap that illustrates how the goals will be reached and what are the main metrics to gauge their effectiveness. Not every plan includes the same goals, roadmaps, and milestones so what might be effective for one company may prove to be completely ineffective to achieve the goals of a direct competitor.
For instance, digital clothing companies usually utilise Instagram as a main source of leads and invest heavily in advertising – an important subject that we will tackle later in this guide. One brand may choose to create content that showcases its products by utilising models in a series of high-end photos and videos. Meanwhile, a direct competitor can focus its social media strategy on one-to-one interactions with customers, creating a series of posts that highlight low-cost brand ambassadors and showing potential buyers how it is a more approachable and “human” brand.
Both approaches present different advantages and disadvantages that are aligned with the brand’s strategy and the company’s definition of success on Social Media. The only common element is that they share the same market.
How Can It Help ?
A well-devised Social Media plan of attack can help businesses in several areas. By highlighting the focus points, managers can decide which platforms to utilise and which ones to avoid. A brand aiming to reach younger audiences would preferably target the networks currently being used by Gen Z, and avoid the ones used by Boomers. In this case, it is wise to spend more time creating content for TikTok than for Facebook, for example.
Another great Social Media tool for businesses is their response strategy to feedback. One great strength of the social revolution is the possibility of having instant feedback from your consumers. Depending on the brand’s market, it is possible to measure success in real-time by utilising social media. On the other hand, Social created an unusual opportunity to generate positive content from negative opinions. For instance, instead of ignoring negative comments, Netflix usually replies to criticism on Twitter with a quip or a joke which in turn garners even more attention and approval from its followers.
However, irrespective of the target audience, or the importance of customer feedback, the large number of platforms and variables in the social market doubtlessly create an opportunity for every business. It is only a matter of defining which approach is correct for your business.
Advertising Is the Name of the Game
Social Media is not only a relevant tool to reach out to your audiences online, but it is also an incredible advertising platform. With the possibility to laser-focus on your targets, social advertising is a highly cost-effective medium to get your brand into the timelines and feeds of your target audiences.
The point of spending money on social platforms is to make sure that your message reaches beyond your own digital bubble of users and followers. By targeting specific user habits and profiles, social ads can generate substantial results with considerably lower resources than traditional advertisement channels.
When it comes to the professional usage of social media, advertising your brand on platforms such as Facebook and Instagram is easier to start but harder to master. Any investment can wield returns, but fine-tuning your ads to attain specific goals and maximize results is a delicate task. With the constant changes in social networks’ algorithms, it is fundamental to follow closely the labyrinth of paid advertisement. We strongly recommend reaching out to specialists in the area to ensure that your time, energies, and resources are better invested.
Take a Dip in the Social Media Ocean With a Little Help From Webbiz
It is not an easy task to maintain a proper Social Media Content schedule while juggling all the other aspects of a digital marketing strategy. With specialists in content, advertisement, and community management; the Webbiz marketing team can take care of your Social Media content while you focus on your business success.
If you are a newcomer to the digital business world or even if you’re already one of our customers, we can develop a fresh, new presence for your brand. So, if you want to navigate the tricky waters of the Social world, get in touch and let us lead the way.