Search engine optimisation is a key ingredient to your website's success.
Prioritise SEO in your custom web design package
Your site can look great and function beautifully, but without a solid support from SEO, it will be let down. After all, your website needs a strong search engine optimisation strategy for Google to index and rank your company well. Not just Google, of course. There other search engines such as Yahoo, Bing, Opera, Ecosia and so on. However, according to Smart Insights, 70% to 75% of search engine users are using Google as their primary search engine. A simple fact that we can’t ignore on this topic.
So, What Is SEO?
SEO is a method of using search terms keywords on your website to make it searchable. In short, the chosen copy, images and meta (descriptive) information are to some extent dictated by how people search for your business. The better you conform, the better the performance, and the higher you appear in search results.
Take a gym’s website for example. The keyphrases, “fitness classes” or “personal training” would be regularly searched in relation to this. Therefore, its content ought to be heavily optimised for these terms.
Finally, SEO success is achieved by using proven techniques and staying on top of ever-changing trends. As an SEO agency, we can help increase your page rank and decrease your company’s advertising spend. All while generating more site visits through organic search results.
Make Organic Online Marketing Work
Once we have the search terms, we use search engine marketing to sew them throughout your site. Again, this is to ensure a healthy lead/sales pipeline. This is when clients usually see much higher volumes of organic (free) traffic to their websites versus paid traffic. Paid traffic (known as PPC or pay-per-click), and is another beneficial way to bring traffic and consumers to your site. We discuss this more in depth on our PPC services page.
What is local SEO?
Local SEO is a means to target your potential customers in a specific location. Referring to a gym business as before, an example of this would be ‘fitness classes Ireland’. By using ‘Ireland’ as part of the keyword, we are choosing the location we wish to promote our products in. A more specific keyword like this will have a smaller pool to compete in, while simultaneously competing in the general ‘fitness classes’ search.
Is a search engine optimisation strategy needed for all sites?
Basically, if you are advertising your business, service, or product online – yes. This is because if people are searching online, it means they are in the market for a product or service that you provide. So, if your business isn’t appearing on the first page of results, you’ll miss out on sales. The simple truth is that people shop online to save time and this means that people don’t want to work too hard to find what they’re seeking. Ultimately, the businesses appearing higher on results is far more likely to be successful.
Wondering how to get started?
If you need written content or copy for your website, we can provide that service for you. Or, if you have some copy already written send it our way. We’ll conduct our own SEO research to build up an arsenal of keywords and keyphrases to start creating your unique SEO strategy. This text is what will get you the page rank your website deserves. Well, it will once we’re done optimising it!
To dates, we’ve provided SEO services to many business from multi-location gyms , corporate law firms to large business to customers’ e-commerce companies. We believe that website development and SEO go hand-in-hand and that’s why our team use proven SEO development strategies on all our projects.
Contact us today for a search engine optimisation consultancy.