Use Social Media Marketing to Take your Business to the Next Level
Social Media Marketing (SMM) is a long term goal orientated service, that requires a month to month subscription.
The social media marketing services gives our clients exclusive access to a bespoke Social Media Management plan which includes daily community management and paid advertising.
We know from experience that the best results are gained from paid advertising, and it is through this method that drives more traffic to your site which ultimately converts to more sales for you.
Both Social Media Marketing and Social Media Management require an audit to be conducted on your current social media presence. This helps us establish your current market position, where we will assess your business, your current sales and the future goals of your business. We then prepare a social media strategy tailored to your specific needs with a view to implementing the best social media strategy for your business.
As a full-service Digital Agency
We go beyond website design and development. With our bespoke social media marketing and social media management services, we can take your business to new heights.
Get a SMM audit today
Social Media Marketing Services:
- Social media management
- Social media audit
- Social media strategy
- Management of Pages or Daily community management
- Replies to messages
- Replies to comments
- Monthly paid to advertise
- Posting organic post
So what is Social Media Marketing?
Social Media Marketing or SM Marketing enables your business to reach and interact with potential customers from an ‘always-on’ platform. This new reach can be leveraged to create a lead funnel for your ever-growing company.
SM Marketing begins with understanding what the desired goals are for the business. Once the goals are clearly defined, we create a bespoke SM Marketing strategy to achieve those goals.
Common Goals for some of our Clients:
- Spread brand awareness
- Increase overall social presence
- Generate high-quality leads
- Increase phone calls to our sales team
Once your business goals have been clearly defined, our team can get to work putting together a targeted campaign that will generate high-quality traffic to your business website or sales team. Within this campaign, we will create focused content pillars and guidelines that your social media management team will execute.
We begin every new marketing project with an audit of your current social media presence. This social media audit will reveal what is working for your business and more importantly what is not working. The results of the audit will be clearly presented to you and your team in one of our strategy sessions. From the social media audit we will gain insights on what is to be focused on in the strategy itself.
Once we are in a position to start marketing we can begin actioning the social media marketing campaign immediately and this monthly action will be handled by our marketing team. The beauty of this means you can have as little or as much control as you like. If you want less then our team will be happy to take control for you.
The key to a successful marketing strategy is that it is reviewed on a regular basis. We opt to repeat the audit every 3 months to gauge progress, monitor results and change direction quickly if we need to. Conducting quarterly reviews can reveal insightful learnings that may mean the strategy itself if required.
The social media strategy will now be created, we will plan what content pillars we will be writing for and set in motion the roadmap of how to activate that strategy.
The strategy will begins with improving your current social media platforms so that their message is consistent and in line with your goals. Where possible we will connect accounts which enhance the data and insights we get back in our reporting. We do all the ‘heavy lifting’ in this initial phase to optimize your social media presence so that we can turn the focus to the content going out on social media.
Examples of monthly SM Marketing action points:
- Community Management
- Content / Organic post (recommend 3 posts per week)
- Content creation (i.e. Graphic Design or Video) – Contact us for Video content services
- Monthly brainstorming and planning sessions with the client
- Brand Management
- Pages / Platform Growth
- Organic sharing of industry-relevant content (Twitter – Facebook)
- Creation of Facebook shop – Management
- Creative Blogging (creation of content, write up and publishing to WordPress site)
- Event Creation / Management
- Monthly Reporting
Social Media Marketing Service Breakdown
Once off services:
- Set up
- Hootsuite Set up for ongoing Management
FB business manager addition or creation for:
- Ad Account
- Pixel creation
- Domain verification
- Or Optimisation of existing platforms
Daily community management
Replies to queries
Replies to messages (keep up high response time)
Replies to mentions and quoted tweets
PR / Crisis Management
Content / Organic post (recommend 3 posts per week max)
Content creation (i.e. Graphic Design or Video) – Video content charge more
Monthly brainstorming and planning sessions with Client
Pages / platform Growth
Organic sharing of industry-relevant content (Twitter – Facebook)
Creation of Facebook shop – Management
Creative Blogging (creation of content, write up and publishing to WordPress site)
Event creation / Management