A fair view of the concern
A strategy is dependent on Audit…without Audit there is no point. The following is the most important points to adhere to when creating a Social Media Strategy.
Get a Perspective View
An audit should give a concise overview of the current standing of the client’s social media pages. Leading in points (to add in Strategy later, this works well as one cannot function without the other).
Relevant Statistics
Audit must include current followers and likes on all platforms
Daily & Weekly Posts Volume
This should also include how many posts would be needed, then linked and expanded on in Strategy.
Kind and quality of content
The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.
Brand continuity
The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.
Current tone and breakdown thereof
The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.
Growth rate
The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.
Breakdown of current platforms
Suggestions for changes
Suggestions for new platforms based on the niche market
Suggestions on paid advertising
All social media channels
To do a successful and accurate Audit the following is required
Access to Facebook business manager on Admin level
To have an in-depth look at metrics over the last quarter, growth, demographics, interactions etc.
Conclusion
The conclusion should never reveal too much, otherwise, the client can just take the audit and go the competition and/or do it themselves.
