Social Media Strategy

Objectives and Goals First

social-media-strategy

A fair view of the concern

A strategy is dependent on Audit…without Audit there is no point. The following is the most important points to adhere to when creating a Social Media Strategy.

Get a Perspective View

An audit should give a concise overview of the current standing of the client’s social media pages. Leading in points (to add in Strategy later, this works well as one cannot function without the other).

social-media-audit-strategy-1
E.g 1: Your Twitter following is significantly less than your current following. A strategy will advise on how to correct these steps.
social-media-audit-strategy-2
E.g.2: Unfollow accounts that do not fit into your company’s persona.

Relevant Statistics

Audit must include current followers and likes on all platforms

 

audit-marketing

Daily & Weekly Posts Volume

This should also include how many posts would be needed, then linked and expanded on in Strategy.

social-media-strategy-webbiz

quality-content-marketing

Kind and quality of content

The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.

Brand continuity

The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.

brand-continuity

adwords-google-pay-per-click-agency-ireland-2

Current tone and breakdown thereof

The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.

Growth rate

The importance of social media marketing to businesses is not only in the power to promote content in a big scale, it is in the ability to promote quality content that builds a community and virtual following over time.

Breakdown of current platforms

Suggestions for changes
Suggestions for new platforms based on the niche market
Suggestions on paid advertising

 

All social media channels

To do a successful and accurate Audit the following is required

 all-social-media-marketing

Access to Facebook business manager on Admin level

To have an in-depth look at metrics over the last quarter, growth, demographics, interactions etc.

faebook-business-manager

Conclusion

The conclusion should never reveal too much, otherwise, the client can just take the audit and go the competition and/or do it themselves.

conclusion-marketing

Let’s work to achieve your goals together.

Contact Us