SEO is critical to your website’s success on Google and other search engines. There are two types of SEO, one is great (White Hat SEO) and the other one is a big nail in the coffin for your site (Black Hat SEO).
Although we provide SEO services in Ireland, I feel that these few tips will give you a great start if you want to go the DIY route.
#1 Keyword Rich Domain
If you’re starting out and you’re thinking PinkFish.ie sounds like a great name? You wouldn’t be wrong, it does sound like a great domain name. But what does PinkFish.ie do? Well you can’t tell from the domain name and you would need plenty of advertising euros to let your target market know. Let’s say for example you are a t-shirt company and your brand is PinkFish, then you could try introducing T-shirts into the domain name, like PinkFishTshirts.ie
#2 SEO Friendly Design using a CMS
Using a Content Management System (CMS) to build your site is a quick and easy way to get online, not only is it fast, but inherently CMS platforms are great for SEO. My personal favourites are WordPress and Joomla! They both have unique aspects to them but at the end of the day you get the same great results. If you use WordPress install Yoast SEO for free and it will force you to create great Search Engine Friendly content that will guarantee you more traffic.
#3 Get an Irish IP Address
If you’re targeting the Irish market then nothing says we’re Irish like a .ie domain name, this is great for people and search engines alike to trust that you are an Irish company. Having a .ie is not all that Google looks at, they have an algorithm that takes your IP address into account when indexing your site. My advice is to choose an Irish hosting company like Webhost.ie,
We are not affiliated with Webhost, it’s just that they have the best customer service that I have come across so far, they literally answer your questions 24/7.
#4 Use Search Engine Friendly URLs
Search Engine Friendly (SEF)URLs are the only way to go! What this means is that the bit that comes after your domain name e.g.
It’s clearly readable to a human and describes what the page is about. Let’s take a real example; if you are an electrician then you will have services like electrical shower installations? So when building your page you should write the link something like this.
Using this and great content will help boost your site to the first page on Google when done right.
#5 Write a Blog
Having a blog is not just for hipsters to write about interesting food they had or their adventures of the day! A blog is a tool for you to use, to promote you and your business as the information source for all things related to your product or services. Believe it or not people trust other people that know what they are talking about, that’s a secret so keep it to yourself!
Go Get It!
You are the biggest asset to your business so let it show through your new site and build your online presence! You will soon be asking why didn’t I do this sooner!